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THE PUPPY MANUAL

Your comprehensive client guide to puppy behaviour and care.

WRITTEN

by Dr Jen Nesbitt-Hawes

BVSc MVSt MANZCVS

TAILORED

to your business

DESIGNED

to educate pet guardians and

give puppies the best start in life.

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Association of Pet Dog Trainers Membership
Australian and New Zealand College of Veterinary Scientists (Vet Behaviour) Membership
A Low Stress Handling Certificate Stamp
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The Puppy Manual

Written by Dr Jen Nesbitt-Hawes BVSc (Hons) MVSt (Wild Med) MANZCVS (Veterinary Behavour)

No matter how hard you try, you can't cover everything that a person needs to know about puppies in a single consultation, or even in a series of puppy classes!

Even the parts that you do cover won't necessarily be remembered - there are distracting puppies present, after all - and what actually ends up being relayed to other family members is up to chance.

You need a reliable source of information that your clients can refer back to.

If you want to teach your clients how to raise healthy, well-adjusted puppies,

avoid common puppy pitfalls 

and give them trustworthy, up-to-date advice

you are in the right place.

If you want that guide tailored to you, with your logo, details,

and your advice and recommendations

there is nowhere else to be!

I'm Dr Jen Nesbitt-Hawes, a vet with over 20 years of experience

in small animal and behaviour practices,

 and Membership of the ANZCVS Veterinary Behaviour Chapter.

I’ve helped over a hundred businesses worldwide -

vet clinics, trainers, shelters, and breeders  -

to give up-to-date and ethical behaviour advice to their clients.

I regularly attend, exhibit and present at conferences for veterinarians and trainers,

so that the information in my resources is current

and backed by specialists in the field.

And, you can be assured that The Puppy Manual (like all my client resources)

is all my own work - no AI was involved in writing it.

 

Your time is precious. 

So, skip all of the research, the writing, designing and updating

- I've done that for you.

Just read through, request changes to reflect your professional advice if needed,

and I'll create your very own Puppy Manual -

your unique, comprehensive guide and a trusted resource for your clients. 

 

Getting you set up costs less than it would cost to

pay yourself the hourly rate to write it.

It costs less than the average dental procedure,

less than attending an annual conference,

and certainly less than the toys your orthopaedic surgeon or ultrasonographer

has on their wish list         (I say this with my total respect to all

veterinarians in those fields,

because I couldn't do the amazing things you do).  

You'll get asked about behaviour in every puppy consultation or class.

Giving people the right behavioural advice can address problems early,

or prevent them from developing at all. 

Imagine a world where puppies are appropriately socialised and trained!

And where dogs have positive cooperative care experience

with nail trims, muzzles or medical procedures. 

I'd love to make this happen for as many of you as possible,

with the help of The Puppy Manual. 

Veterinary Behaviour Specialist
Dr Lisa Radosta reviews The Puppy Manual:

As a board-certified veterinary behaviorist, each day in the clinic, I witness the consequences, both positive and negative, of early puppy experiences. Those interactions can shape the course of the puppy’s life. The Puppy Manual is science based, readable, humorous and easy to follow. It bridges the gap between research and real life so that all puppies can put their best paw forward.

 

Dr Lisa Radosta DVM, DACVB

Board Certified Veterinary Behaviorist

www.drlisaradosta.com

3 EASY STEPS

1: CHOOSE YOUR FORMAT

Choosing whether to distribute the puppy manual in print or as a digital copy

Let’s start with how you’d like to share your Puppy Manual:

  • Print Only (you can choose to DIY print, or to order professionally published books, or both)

  • Print + Digital

 

These images show examples of the formatting used for the different versions.

PRINT
YOUR OWN

Puppy Manual tailored document for vets and trainers
Puppy Manual tailored information to start puppies off on the right paw

DIY print a low-image version that easily converts to black and white and reduces the number of pages.

Printing at retail printing services (like Officeworks) averages around $28/copy.

PROFESSIONALLY
PUBLISHED

Socialisation Chapter of the Puppy Manual

Once your Puppy Manual is complete, you can order professionally published copies, from $15 AUD (including delivery Australia-wide)

+

DIGITAL

Images showing how to interpret dog body language

Add on a digital option if you'd like to share with your clients electronically 

2: TAILOR THE CONTENT

PUPPY MANUAL TAILORED AND LICENSED_edite

I've already written the Manual for you, we just have to make it perfectly yours!

Your Puppy Manual will feature

  • Your logo

  • Your business details

  • Your recommendations (as long as they're force-free and evidence-based)

3: SHARE WITH CLIENTS

A client and her dog enjoying a new tailored Puppy Manual

When your manual is finalised, you choose how to share it:

  • Print in-house at your clinic/office

  • Or order your professionally printed copies—we can handle printing and delivery to Australia, NZ, UK, Canada and USA (and many other countries too)!

  • If you chose digital, we’ll send you an additional ready-to-share PDF

Top behavioural groomer and dog trainer, Emma Cook recently reviewed The Puppy Manual:

The Puppy Manual Contents

THE PUPPY MANUAL

- Comprehensive guide to puppy behaviour and care

- Tailored to your business

-  Distribution Copyright License

- One-off purchase.

Updates are optional and can be purchased separately when available.

Professionally printed copies of your tailored Puppy Manual are published and posted for $15 each (Aus/NZ/UK) with a minimum order of 20 copies. 


PRINT ONLY

DIY or order professionally published copies 
 
$515 AUD

PRINT AND DIGITAL
With an additional digital pdf and permission to share electronically

$875 AUD

More Puppy Manual reviews

Thank you for creating such wonderful resources for our clients. It is so nice to know that we are able to give them well researched and beautifully structured documents that give excellent advice. Thank you Jen!

​ 

 - Dr Belinda Parsons

The Puppy Manual is a helpful, modern approach to puppy care.

 

- Dr Susan Friedman PhD

FAQs

WHAT IS INCLUDED IN MY PUPPY MANUAL PURCHASE?

Your Puppy Manual order includes: - A comprehensive guide on raising a healthy, confident puppy, written by a behaviour vet - Your business name, contact details, logo and branding. - Distribution license for your business (share with your clients by print copies only, or print and digital distribution) - Option to purchase professionally published versions of your own Puppy Manual at $15 each (Postage included in Aus/NZ/UK)

WHO IS THE PUPPY MANUAL FOR?

The Puppy Manual is for any professional working with puppies, who wants to help clients find trustworthy behaviour and training knowledge. I have designed manuals for veterinary clinics, dog trainers, responsible breeders, and shelters.

IS THERE A MAXIMUM NUMBER OF CHANGES I CAN MAKE?

So far, no one’s ever asked for “too many” changes — I’m flexible with any reasonable edits that help the manual fit your needs. The only boundaries are that the content remains force-free, friendly, up-to-date with current recommendations and focused on puppy health or behaviour.

IS POSTAGE INCLUDED?

Your Puppy Manual document will be delivered as a digital pdf for you to review. Once we have tailored it for you, you can choose to DIY print and hand out copies (Use your own office printer is cheapest; major print centers charge around $28 per black and white bound document) OR order professionally published full colour books for $15 each. This does include postage within Australia, New Zealand and the UK. For shipping to any other country, please contact me for a cost estimate. If you decide to distribute digitally, no postage is required!

CAN I ORDER FROM ANY COUNTRY?

Absolutely. The Puppy Manual is written in English, and I am not fluent enough in any other languages to translate it just yet! If you live outside of Australia/New Zealand or UK you can still purchase and use The Puppy Manual, you will just need to contact me for a shipping estimate if you would like professionally published copies.

DO YOU WORK WITH CORPORATE GROUPS?

Certainly. Please email me to discuss your needs.

WHEN IS THE NEXT PUPPY MANUAL UPDATE AVAILABLE?

The latest update released is the 2025 version. On average official updates are released every 2-3 years. Rest assured that The Puppy Manual is a constantly evolving document and whenever you purchase it, you will receive the most up to date information.

IS THE PUPPY MANUAL A ONE-OFF COST?

Yes! You only need to pay once and your distribution license in ongoing. You will have the option to purchase updates when these are available.

WHO IS THE AUTHOR?

The Puppy Guide is written by Dr Jen Nesbitt-Hawes - that's me! I'm a behaviour vet with Membership of the Australian and New Zealand College of Veterinary Science, Veterinary Behaviour Chapter. You can find out more about me in the INFO section of my website.

WHAT IF SOMETHING GOES WRONG WITH MY PUPPY MANUAL ORDER?

The Puppy Guide is backed by my 100% satisfaction guarantee. If there is a problem with your puppy guide, then email me straightaway to let me know so I can make it right for you.

I HAVE MORE QUESTIONS!

If you have any further questions, or just want to reach out to make sure I am an actual person, then please email me (I'm friendly and I'd love to hear from you)!

SAVE TIME

I've put in the time researching, writing, editing and creating this comprehensive guide for you, so you can concentrate on running your business ... or relax with your beverage of choice!

REVIEW

The Puppy Manual contains everything you want your new puppy families to know about behaviour, training, health and more. Topics include: - Reading body language (and being able to detect early signs of anxiety or discomfort) - Socialisation (how this should be approached – not just ‘exposure’ but monitoring closely to ensure positive experiences) - Appropriate training methods (what is positive reinforcement, why we use it, and how to teach puppies) - Troubleshooting (common puppy behaviour problems and what to do about them) It also discusses health care, crate training, toilet training, how to use a reward marker, and setting puppies up for success. You can download the full contents page and a free sample chapter in the Pet Perspective Pack.

TAILOR

The Puppy Manual is ready to go as it is, but I want it to be perfect for you. So each Manual is carefully tailored to reflect your business, with your information, tips, tricks and branding. Once you receive your pdf, read and review. I suggest that you ask all of your staff to read through too, as this collaborative process ensures everyone is up to date with behaviour and gives consistent advice to pet guardians. Then, you can request changes. Perhaps editorial changes to font, chapter order, style or local language spelling and idioms. Or product placement or references to services you provide. You can remove sections that don't apply (e.g. if you have no paralysis ticks in your area), or change the steps in a training sequence to mirror your own. The only caveat is that I will not make any changes that include outdated advice or endorse the use of pain, force or fear.

SHARE

Choose how you'd like to give your Puppy Manual to your clients. Either print yourself or have the option to distribute digital copies. There are two license options available:​ STANDARD LICENSE (PRINT DISTRIBUTION ONLY): DIY print, or order professionally published copies. Ongoing copyright permission to distribute printed versions of the entire manual to your clients, or print off individual sections to use as behaviour handouts. The digital pdf you receive is not for distribution, nor may any version be made available for resale. EXTENDED LICENSE (PRINT AND DIGITAL DISTRIBUTION): A flexible licensing option allowing you to distribute The Puppy Manual digitally and/or by print. The digital version has larger font size for reading on mobile devices. It contains hyperlinks to suggested books, YouTube videos and helpful websites. It saves trees and printing costs, too! For a detailed comparison between the two license versions, please see below.

Take a look!

Customisable Puppy Manual cover showing logo and branding

COVER

PAGE

Tailored with your logo and business name
Image: 
The Puppy Manual digital and The Puppy Manual professionally published both feature this magazine style design and formatting

Who should purchase 
The Puppy Manual?

The Puppy Manual is designed for pet professionals to give to their clients.

Suitable for veterinary clinis
Dog Training information can be found in this Puppy Manual
Puppies
a dog sticking his head from a car window

Veterinary Clinics

Dog Trainers

Dog Breeders

Rescue Centres

Offer up-to-date behaviour information to families with new puppies, as part of new puppy consultations, welcome packs, or to complement puppy classes.

Support your great practical sessions with take home information for new puppy families. Perfect for puppy classes or private consultations.

Once you've found those puppies the perfect home, give them the best start in life by giving their new guardians The Puppy Manual.

Keep those puppies and dogs in their forever homes by giving their guardians the best behaviour advice.

The Puppy Manual can be edited to 'The Dog Manual'

You May Also Be Interested In....

TERMS AND CONDITIONS (PLEASE READ: It's short but important) By purchasing The Puppy Manual, you agree to the following terms and conditions: ​ 1. Pet Perspective maintains a force-free philosophy, using positive reinforcement methods to help pets and their people. When editing or utilising Pet Perspective products, behavioural advice must be in keeping with this philosophy.  ​ 2. a) STANDARD LICENSE (PRINT DISTRIBUTION ONLY): You will hold ongoing copyright permission to distribute printed copies of the entire document, or printed selections to use as handouts. You may not distribute the digital version of the manual, or its contents. b) EXTENDED LICENSE (PRINT AND DIGITAL DISTRIBUTION):   You will hold ongoing copyright permission to distribute both printed and/or digital copies of the entire document, or selections to use as handouts, to your own clients. You may share either via print OR electronically to individual clients (i.e. by email, private link, or dropbox invitation). You may not make any part of the digital version of the document available for access by the general public.  ​ 3. You may not onsell The Puppy Manual in any form, to any third party, without the express permission of the author. 4. Editing the document is encouraged, however in order to protect the integrity of the document, all edits to the The Puppy Manual must be approved by Dr Jen Nesbitt-Hawes. You may not edit or make additions to the document without permission.

The Puppy Manual.jpg

Reviews

I recently completed the Puppy School Instructors course and found it to be incredibly informative and enriching. The course offered a strong foundation in both the theory and practical aspects of puppy development and training, focusing on positive reinforcement, early socialisation, body language and setting up puppy classes. I appreciated the clear structure, up-to-date research, and hands-on strategies that I can now confidently apply in real-life settings. Overall, this course has not only expanded my knowledge but also strengthened my confidence in guiding new puppy owners and supporting puppies during their most critical learning periods.  - Victoria P.

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